About James

I can help you capture your precious moments in a beautiful & personalised way.

Hi there! My name is James Ser. I am an experienced photographer and graphic designer who has worked with many clients in Melbourne and internationally for over 10 years. My artistic interpretations are largely influenced by years of experience in the creative industry as an art director and digital designer. I believe that photography is an art of observation – it’s not what you see but how you see that makes a subject comes to life.


My photography experience covers a wide array of shoots – events, portraits, wedding, macro, landscape. My commissioned work generally falls within events, portraits and wedding photography. I have shot several events for Swinburne University of Technology and other businesses, including exhibitions, alumni events, prize award ceremonies, and company functions. These events usually require wide coverage of what happened during the event – wide-angle shots, telephotos, co-ordinating group shots, portraits of students or guests, etc.


I have also done a number of weddings and pre-wedding shots. Wedding is one of the most significant events in a couple’s life together and these beautiful moments should be captured and treasured for life.  I provide a half to full day coverage of the wedding day, from the early morning arrival, planning the shots, lots of communication, co-ordinating, long hours, working with the event organiser, bride and groom, videographer, etc to eventually making sure that the photos are safe and sound, followed by post-production and delivery to client.


Being an experienced graphic designer of over 10 years, it has helped me tremendously with my career in photography, especially in areas such as post-processing, particularly with Adobe Lightroom, Photoshop, etc. It has also developed my eye for aesthetics – compositions, colours, attention to details, clean and minimalistic.


Unlike the often-told stories of photographers who were fortunate to grow up with a camera in their hands, usually passed down from their family, my photography story is quite different. Though I always knew that I have the passion towards photography, I had to save up to buy his first point-and-shoot camera, which only happened when he turned 16. The camera followed me whenever I went for a number of years, until I moved on to a much more robust set-up. I have never put down my camera since.


Enough said, I would love to connect with you. Drop me a message or follow me on my instagram @james_ser. Keep in touch! 🙂